Wellnest is a health and wellness brand built around one clear mission: to help people understand their bodies better. With a focus on holistic wellbeing and science-backed insight, they offer at-home test kits that measure key biomarkers and provide tailored health recommendations, all in a calm, trusted, and approachable way.
Overview.
Wellnest came to us at the earliest stage of their journey. They had the vision, but needed the full brand and digital experience to match. From brand identity and packaging to the UI of their core platform, our job was to craft a look, feel, and experience that felt ownable, trusted, and quietly confident as they entered the market.
The Brief.
We were tasked with building Wellnest from the ground up, creating a brand that could carry authority in the wellness space while still feeling personal and warm. On the product side, we needed to design a digital experience that made complex health data feel simple, human, and empowering. The goal was to craft something that looked and felt different from the usual sterile health-tech aesthetic, something that reflected the brand’s holistic approach and helped people feel more in tune with their health.
The Challenge.
Translating biomarker testing and medical data into a clean, friendly user experience was no small task. The biggest challenge was keeping the UI accessible and emotionally reassuring, without dumbing down the science. The visual identity also had to tread a fine line, feeling modern and design-led, but never too lifestyle or overly clinical. We worked closely with the founders to define the brand strategy, tone of voice, and content flow, making sure every touchpoint reflected Wellnest’s values and approach to wellbeing.
Project Impact.
I led the brand and product design across the entire project, from strategy and naming through to digital design and user flows. We created a fully responsive UI system tailored to the user journey, from onboarding and test results to personalised recommendations. The brand identity gave Wellnest a clear and ownable presence in a growing market, helping them stand out without shouting. With everything in place, Wellnest was able to launch with a brand and platform that truly felt like an extension of their mission: clear, confident, and built to help people feel better in their bodies.
