Mavric is a men’s perfumery rooted in ritual and refinement. Inspired by the world of alchemy, each scent is treated like a modern-day potion, crafted with rare ingredients, mixed with care, and built for those who appreciate quiet power. This isn’t just fragrance. It’s mood, intention, and self-expression in its most distilled form.
Overview.
When we started working together, Mavric already had something special. The products were carefully developed, the story was rich, and the concept had depth. What they needed was a brand that could hold all of that, something premium and minimal, but still laced with the mysticism that makes Mavric feel different.
The Brief.
The requirement here was to create a brand identity that felt luxurious without losing the sense of craft. The tone had to be clean, masculine, and refined, with just enough detail to nod to its apothecary-inspired roots. It needed to hold its own on a shelf next to established luxury brands, while still telling a deeper story about what makes Mavric, Mavric.
The Challenge.
This project was all about restraint. The world behind the product is rich with inspiration, but the identity couldn’t lean too far into the theme. It had to feel elegant and modern, not theatrical. The challenge was knowing what to leave out. We used clean typography, tactile materials, and minimal layouts to hint at the concept without ever shouting about it.
Project Impact.
I led the branding from concept to execution, developing everything from the visual identity to packaging and digital styling. The final brand feels grounded and confident, with space for the product and story to shine. It’s minimal but meaningful, premium without feeling cold, and built to grow as Mavric enters new markets and expands its presence.
