KitKat Pops is a playful sub-brand of the iconic Nestlé treat. Designed to be snackable and sharable, it brings a new energy to the classic break, targeting a younger, more on-the-go audience while keeping the spirit of KitKat intact.
Overview.
While based in Dubai, I worked on the regional launch campaign for KitKat Pops. What started as a concept for a key visual quickly expanded into a full out-of-home rollout, covering everything from digital banners and metro wraps to large-scale billboards and retail displays.
The Brief.
The goal was to create a bold and energetic visual identity for the campaign that could flex across multiple formats and still feel cohesive. I was responsible for developing the creative concept, highlighting the product’s "pop factor", and then artworking it across every application. This included layouts in both English and Arabic, so the visuals and messaging had to feel seamless and culturally relevant across both languages.
The Challenge.
Designing a visual system that translated well across formats is always a challenge, but this one came with added complexity. Working in both Arabic and English required careful attention to typography, spatial balance, and visual flow. The key visual needed to hold up in everything from high-resolution print to fast-moving digital placements, all while retaining that punchy, snackable energy.
Project Impact.
I headed out concept through to development and campaign artwork across all assets, delivering a full suite of visuals that rolled out across Dubai and the wider GCC market. The result was a bold, high-impact campaign that gave KitKat Pops its own visual voice while staying recognisably part of the wider KitKat family. The campaign achieved strong regional visibility and became a standout launch in Nestlé’s product portfolio that year.
