DigiFest is a forward-thinking conference platform that brings together digital creators, technologists, and innovators. It’s built to feel modern, immersive, and plugged into where digital culture is heading.
Overview.
The brief was ambitious: build a brand and experience that lives online first but still carries into print and real-world touchpoints. I joined as a multidisciplinary designer to shape everything from brand identity to printed collateral and digital interfaces, to make sure DigiFest felt cohesive, alive, and ready for scale.
The Brief.
We needed a brand that felt bold and future-facing. This included designing a visual identity that could flex between digital screens and physical assets, producing print materials (programmes, posters, signage), and crafting digital experiences (site, mobile views, interactive elements). The goal was to make DigiFest feel modern and magnetic across every medium.
The Challenge.
Bridging the gap between digital-first design and real-world presence is a tricky balance. The identity needed to feel dynamic online — animated where it could — but also must translate clearly in print. Another challenge was future-proofing: as the festival evolves, the system had to be able to expand, adapt, and flex without losing coherence.
Project Impact.
I led work across branding, print and digital, ensuring every piece felt connected. From identity systems and layout structures to posters and digital screens, the festival delivered with a consistent, controlled energy. The final output gave DigiFest a clear, modern visual voice — one that can carry it through future editions, sponsorships, and evolving digital culture.
